NACE Ventures and Favor Entertainment Collaborate to Propel W24's North American Journey
Photo Courtesy of NACE Ventures
NACE Ventures, the U.S.-based entertainment company renowned for championing emerging talent and fostering diversity, has announced that its boundaries are expanding into South Korean talent with a partnership with Favor Entertainment. This calls for a completely new focus on the future of W24, the South Korean rock band that will now be looking for its North American reflector for their upcoming album and latest single, “Our Season.”
Who is W24?
Starting with their name, W24 stands for 'World 24 Hours' and expresses their hopes that their music will be heard all over the world non-stop for 24 hours. This is a three-member boy band formed by Kim Jong Gil on drums, Chung Ho Won as leader and vocalist, and Kim Yoon Soo as guitarist, under Favor Entertainment.
The group debuted in 2018, and since then they have managed to grow organically in their career with their authenticity and charisma. In doing so, they have shared with their fandom, ‘Every,’ through every step of their career that today takes them further.
Favor Entertainment and NACE Ventures: What does that mean?
As part of this partnership, NACE Ventures will provide strategic support to enhance W24's North American presence and facilitate the promotion of their highly anticipated upcoming album, currently in development. With a focus on breaking down barriers for new talents and brands, this company is committed to providing the group with the platform and resources they need to find their spot in the competitive entertainment industry.
Favor Entertainment, renowned for its prowess in artist management and content production, shares NACE Ventures' vision of promoting cultural exchange and nurturing global fandoms. By joining forces, the band's company aims to expand W24's reach and connect with fans across borders.
What can we expect?
"This collaboration with NACE is not only a pivotal milestone for W24's expansion into the U.S., a journey steadily prepared since the group’s debut, but also a crucial initial stride for Favor Entertainment's artists to venture into the U.S. market in the future," remarked Song Seung-jong, a representative of Favor Entertainment.
In response to the partnership, NACE’s CEO, Dulce Aranda, expressed excitement stating, "This collaboration truly reflects our commitment to nurturing cross-cultural dialogue and uplifting diverse voices in the entertainment industry. We're excited to join forces with Favor Entertainment and W24, adding their unique creativity and passion to enrich the North American music scene.”
As these companies pool their expertise and resources to propel this amazing band’s journey into North America, fans can anticipate a huge cultural exchange and musical innovation. This partnership not only signifies a bold step towards expanding W24's global footprint but also underscores the companies' shared commitment to celebrating diversity and nurturing emerging talent.
What do you think about this music opportunity for W24? Do you think more bands should expand to other countries? Let us know by leaving a comment below or reaching out on Instagram or X (Twitter).
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Edited by Zoe Selesi