ENHYPEN Premieres Comedy-Thriller-Inspired Music Video for “Brought The Heat Back”
Photo Courtesy of BELIFT LAB
South Korean K-Pop group ENHYPEN is back for an encore with a fiery music video for their second promotional single “Brought The Heat Back” from their recent studio album ROMANCE : UNTOLD. Released on August 1, the quirky visuals for the funk and dance-pop track showcase the members Jungwon, Heeseung, Jay, Jake, Sunghoon, Sunoo, and Ni-Ki repeatedly being caught in a game of cat and mouse. This time around, the seven vampires are battling each other for the possession of a cat hidden in a coffin-shaped box. The song's lyrics share the sentiments of the members grappling with feelings of jealousy as they encounter a stranger trying to charm their significant other. The latter, in this video, is symbolized by the cat that they are all at war with each other for. “Who was that person you greeted earlier? // Why were you smiling like that? // Never felt this kind of feeling, my head is spinning,” sang NI-KI, Sunghoon, and Heeseung in the second verse.
Photo Courtesy of BELIFT LAB
With bewildering yet captivating scenarios paired with comedic timing, such as Jungwon attacking Jay with a flying fish while NI-KI attempts to escape the coffin he is locked in, the music video brings out the fun side of the members that the fans love and adore. The cat, in the meantime, is a significant motif that can be seen throughout the video, including Sunoo's hoodie with the iconic slogan “My cat is a rockstar, and I'm a manager,” and Sunghoon's car that reads “Real men love cats.'’
Photo Courtesy of BELIFT LAB
Photo Courtesy of BELIFT LAB
Towards the second half of the video, the viewers are introduced to what seems to be a graveyard, the hand of a zombie, and a cat reminiscing about a werewolf that they encounter on their trek, which are all references that might remind you of Michael Jackson's iconic “Thriller” music video.
As they conclude promotions for ROMANCE : UNTOLD, ENHYPEN are set to perform “Brought The Heat Back” on SBS’ The Show on August 6, airing from 6 pm (KST) onwards.
Meet the Team Behind “Brought The Heat Back”:
Cirkut
The award-winning Canadian producer and songwriter Cirkut is no stranger to the music scene. From creating a plethora of hit singles, including three songs from Charli XCX's viral album BRAT, to working with ENHYPEN on “Bite Me,” the producer has proven yet again why he is a true master of his craft.
JHart
JHart, one of the songwriters on “Brought The Heat Back,” is a British singer-songwriter and producer who has previously worked with several chart-topping artists. Some of his notable projects include working with Justin Bieber on “Company,” Little Mix on “Power,” and most recently on RIIZE's single “Impossible.”
jesse saint john
jesse saint john is an American singer-songwriter who is best known for writing the hit single “Truth Hurts” by Lizzo. His songwriting credits also include artists such as Camila Cabello, Kim Petras, and The Neighborhood.
Lee Hyein
The fun-filled accompanying music video was directed by Lee Hyein, who has previously worked on music videos for IVE's “Off The Record,” NCT DREAM’s “ISTJ,” and THE BOYZ’s “Nectar.”
Nicola Formechetti
The creative direction and styling for the music video were done by none other than world-renowned creative director Nicola Formechetti, who worked with the members of ENHYPEN for the entirety of the ROMANCE : UNTOLD album. Best known for his work with Lady Gaga and several top fashion houses in the world, this was his first foray into creative direction for a K-Pop group, according to his Instagram post.
RENAN and YUMEKI (Jam Republic)
Part of the choreography for “Brought The Heat Back” was done by Jam Republic members RENAN (previous work includes “Armageddon” by aespa and “Magnetic” by ILLIT) and Yumeki Takenaka (previous work includes “Fact Check” by NCT 127 and “Zombie” by PURPLE KISS).